Industry Strengthening & Development

October 2021

Grampians Tourism provided operators with an industry update focusing on the road to reopening. It included an overview of our upcoming marketing activity and the new industry strengthening program, plus the latest information and market insights from key industry stakeholders:

• Hon Dan Tehan MP, Minister for Trade, Tourism and Investment
• Phillipa Harrison, Tourism Australia
• Brendan McClements, Visit Victoria
• Natalie Phillips and Penny Guadagnuolo, Tourism Events and Visitor Economy
• Lisa Patroni, Parks Victoria: Grampians Peaks Trail

Tourism Australia resources

Holiday Here this Year – Christmas Gifting Campaign
Download the toolkit here.

Working with Tourism Australia
Download the guide here.

Tourism Australia Contact
Paul Murray, Industry Relations Manager – Victoria & Tasmania
M: 0434088834

July 2021

Grampians Tourism provided operators with a Cultural Protocol Workshop with Visit Victoria’s Specialist, Aboriginal Tourism, Ashleigh Bartley. Topics covered included:

* Cultural protocols and sensitivities for engaging with Indigenous Australians (respect)
* Historical information to support the conversation on respect and acknowledgement (truth-telling)
* The importance of representation, not only in media but across all industries (leadership)
* How to get involved in Victoria (engagement).