Wine Tourism and Culinary Masterplan

The Grampians and Pyrenees have an opportunity to grow both their tourism offer and their economic development with a shift in perspective to align with the needs of the modern food and wine traveller.

The purpose of the regional Masterplan is to provide one principal plan for the marketing and development of the Grampians and Pyrenees wine regions for tourism purposes.

Specifically the Masterplan exists to identify and prioritise projects and activities that will lead to growth in awareness, visitation and ultimately wine sales for the Grampians and Pyrenees wine regions.

The below document is a summarised version of the masterplan. The full version is available on request by contacting