Grampians Tourism Inc. has developed a three year strategic plan to further build on opportunities to develop tourism in the region in collaboration with industry partners.

It reflects the board’s intent to place the consumer (their behaviours and preferences) at the centre of every decision that is made to progress tourism.

The plan will be used to guide the actions of Grampians Tourism, the tourism industry and other key stakeholders to help grow the region’s tourism industry.

Wine Tourism and Culinary Masterplan

The purpose of the regional Masterplan is to provide one principal plan for the marketing and development of the Grampians and Pyrenees wine regions for tourism purposes.

Grampians Tourism Reactivation Strategy 2020 / 2021

Grampians Tourism recognises that challenging times call for a nimble and specific response. This reactivation strategy will provide direction for the organisation as the industry recovers from the impacts of COVID-19

Destination Plan

The Grampians Tourism Destination Plan & Investment Roadmap outlines projects and priorities that grow the tourism potential of the Grampians Region.

Grampians Peaks Trail

The Grampians Peaks Trail will be a world class, long distance walking experience, showcasing the beauty and majesty of the natural and cultural landscapes of the Grampians National Park.

Grampians Online

Visit Grampians is the consumer based website for the Grampians region.

Grampians Way

The Grampians Way is a proposed ring road approximately 285km in length circling the Grampians National Park using the existing road network and has been identified as a means of increasing tourism to the region.