Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire, Southern Grampians Shire.

Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region.  We do this by creating cooperative marketing and advertising opportunities with industry to increase our region, it experiences and destinations, exposure in key markets.  Our key asset is www.visitgrampians.com.au – the gateway to the Grampians region.

The Grampians Tourism Board includes 8 industry skilled-based members, as well as representatives from the 4 participating Councils, Parks Victoria, Regional Development Victoria and Tourism Victoria. The board is chaired by an independent chairman.

Our Team

Marc Sleeman


Marc has had 20 years experience in tourism, both in private industry and local government including roles in general management, marketing and sales with responsibility for strategic planning, events, visitor services and stakeholder engagement.

Amanda Cochran

Marketing Assistant

With a background in communications and journalism, Amanda has acquired a range of expertise in creative and digital marketing, social media and web & IT.

As founder of small local start up The Grampians Goods Co., she demonstrates a genuine passion for enterprise, innovation and the region she calls home. Amanda is based in Dunkeld where she lives with her 3 young children and in her spare time enjoys day trips around the region.

Caron Fraser


Caron is our Administration Officer.

Our Board

David Osborn

Independent Chair

Michael Tudball

Regional Director – Southern Grampians Shire Council

Michael Bailey

Regional Director – Northern Grampians Shire Council

Dr Tim Harrison

Regional Director – Ararat Rural City Council

Monica Coleman

Skilled Based Director

Jessica Cass

Skilled Based Director

Damien Sheehan

Skilled Based Director

Gavan Mathieson

Regional Director

Peter Besgrove

Deputy Chair, Skilled Based Director

Murray Wilson

Skilled Based Director

Angela Murphy

Regional Director – Horsham Rural City Council

Matthew Humphries

Skilled Based Director

Kylie Schurmann

Skilled Based Director

Bruach Colliton

Skilled Based Director