Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire, Southern Grampians Shire.

Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region.  We do this by creating cooperative marketing and advertising opportunities with industry to increase our region, it experiences and destinations, exposure in key markets.  Our key asset is www.visitgrampians.com.au – the gateway to the Grampians region.

The Grampians Tourism Board includes six industry skilled-based members, as well as representatives from the five participating Councils, Parks Victoria, Regional Development Victoria and Tourism Victoria. The board is chaired by an independent chairman.

Our Team

Marc Sleeman


Marc has had 20 years experience in tourism, both in private industry and local government including roles in general management, marketing and sales with responsibility for strategic planning, events, visitor services and stakeholder engagement.

Erin White

Marketing Manager

From a travel consultant to executive assistant in local government, communications, project and partnership manager, Erin brings to Grampians Tourism diverse skills and experience. ,Based in the Southern Grampians with her family, Erin (a self-confessed Instagram addict), is excited to join the Grampians Tourism team to promote and market the region she loves. ,In her spare time, you’ll find Erin camping with her family and exploring the region’s cellar doors. On her bucket list…the Grampians Peaks Trail.

Georgia Church

Digital Marketing and Social Media

Georgia is an intern at Grampians Tourism whilst studying marketing in Melbourne.

Caron Fraser


Caron is our Administration Officer.

Our Board

David Osborn

Independent Chair

Michael Tudball

Regional Director – Southern Grampians Shire Council

Michael Bailey

Regional Director – Northern Grampians Shire Council

Colleen White

Regional Director – Ararat Rural City Council

Monica Coleman

Skilled Based Director

Jessica Cass

Skilled Based Director

Peter Brown

Regional Director – Horsham Rural City Council

David Roberts

Regional Director

Peter Besgrove

Deputy Chair, Skilled Based Director

Murray Wilson

Skilled Based Director

Damian Sheehan

Skilled Based Director