Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire, Southern Grampians Shire.

Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region.  We do this by creating cooperative marketing and advertising opportunities with industry to increase our region, it experiences and destinations, exposure in key markets.  Our key asset is www.visitgrampians.com.au – the gateway to the Grampians region.

The Grampians Tourism Board includes 8 industry skilled-based members, as well as representatives from the 4 participating Councils, Parks Victoria, Regional Development Victoria and Tourism Victoria. The board is chaired by an independent chairman.

Our Team

Marc Sleeman


Marc has had 20 years experience in tourism, both in private industry and local government including roles in general management, marketing and sales with responsibility for strategic planning, events, visitor services and stakeholder engagement.

Serena Eldridge

Business Manager

Serena is an accomplished, respected and innovative leader in the Tourism and Media Marketing sector. Serena was recently employed as the Industry & Development Manager at Visit Ballarat and previous to this was employed by Fairfax Media as the Group Marketing Manager for VIC/TAS and NSW overseeing the marketing and sponsorship activity of over 60 individual newspapers.

We are thrilled to have Serena as part of our team and with more than 18 years of experience in leadership roles within internationally recognised organisations, brings with her a wealth of tourism experience and enthusiasm

Sarah Myers

Consulting Marketing Manager

Sarah has always had an interest in business and brands and she is especially intrigued by the ‘why’ behind brands. After completing a Bachelor of Business in Marketing at RMIT and travelling the world, she worked for over a decade to create, develop and grow brands within large organisations in Melbourne, learning and developing from some of the best in the business.

Sarah is a strategic marketer with a proven ability to deliver, through the development of marketing and business plans that are based on insightful consumer and commercial understanding. She brings strong leadership skills and experience, and the capability to develop meaningful strategic plans that result in commercial success.



Caron Fraser


Caron is our Administration Officer.

Our Board

Paul Hooper

Independent Chair

Michael Tudball

Regional Director – Southern Grampians Shire Council

Michael Bailey

Regional Director – Northern Grampians Shire Council

Dr Tim Harrison

Regional Director – Ararat Rural City Council

Monica Coleman

Skilled Based Director

Jessica Cass

Skilled Based Director



Gavan Mathieson

Regional Director

Peter Besgrove

Deputy Chair, Skilled Based Director

Murray Wilson

Skilled Based Director

Angela Murphy

Regional Director – Horsham Rural City Council

Matthew Humphries

Skilled Based Director

Kylie Schurmann

Skilled Based Director

Bruach Colliton

Skilled Based Director