Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire and the Southern Grampians Shire.

Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the region. Our key asset is visitgrampians.com.au

Our Team

Marc Sleeman


Marc has had 20 years experience in tourism, both in private industry and local government including roles in general management, marketing and sales with responsibility for strategic planning, events, visitor services and stakeholder engagement.

Robert Crack

Head of Marketing & Partnerships

Robert joins us most recently from the role of Manager Economic Development and Tourism at Warrnambool City Council and has more than 25 years’ national and international experience in the travel and tourism industry. Some of his previous roles have included Brand Leader and Head of Marketing nationally at Flight Centre, Director International Marketing and Global Distribution at Tourism NT, and General Manager International and Trade Marketing at Discovery Parks Group (now G’Day Group).

Amber Cummings

Project Support

Amber joins us after 8.5 years with Tourism Australia working in their Sydney and London office and most recently, remotely from the Grampians with roles in trade engagement, partnerships, and events. Prior to that, she helped develop travel brochures and website content in both inbound and wholesale positions in Melbourne and abroad, and has considerable experience in project management.

Caron Fraser


Julie Gibson

Visitor Information Centre Coordinator