(03) 5356 4865 admin@grampianstourism.com.au


Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire, Southern Grampians Shire and the Pyrenees Shire.
Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the Grampians Region.  We do this by creating cooperative marketing and advertising opportunities with industry to increase our region, it experiences and destinations, exposure in key markets.  Our key asset is www.visitgrampians.com.au – the gateway to the Grampians region.

The Grampians Tourism Board includes six industry skilled-based members, as well as representatives from the five participating Councils, Parks Victoria, Regional Development Victoria and Tourism Victoria. The board is chaired by an independent chairman.


William Flamsteed


Will has been a tourism professional for the past 15 years. As a small business owner he created a number of restaurants and a winery in Beechworth with his wife Sarah prior to moving to the Grampians. Will worked as Marketing Manager at Falls Creek Alpine Resort and for North East Victoria Tourism developing brand marketing programs and industry development programs. Will and his family love the outdoors and spend their weekends exploring the Grampians many trails peaks and cellar doors.

Erin White

Marketing Manager

From a travel consultant to executive assistant in local government, communications, project and partnership manager, Erin brings to Grampians Tourism diverse skills and experience. ,Based in the Southern Grampians with her family, Erin (a self-confessed Instagram addict), is excited to join the Grampians Tourism team to promote and market the region she loves. ,In her spare time, you’ll find Erin camping with her family and exploring the region’s cellar doors. On her bucket list…the Grampians Peaks Trail. ,

Nancy Panter

Special Project Manager

As GT is growing and evolving, the need to ensure we have the right people in the right roles is more important than ever. Nancy joined her wine-making partner in the Pyrenees/Grampians region a few years ago. Her extensive tourism and marketing background stretches across the globe. Primarily, we have engaged Nancy to drive the Grampians Online Implementation, but will also use her skills-set to ensure major projects such as the Peaks Trail, Grampians Way and the Grampians Food and Wine Group gain momentum and grow into the future.


David Osborn

Independent Chair

Michael Tudball

Regional Director - Southern Grampians Shire Council

Michael Bailey

Regional Director - Northern Grampians Shire Council

Andrew Evans

Regional Director - Ararat Rural City Council

Monica Coleman

Skilled Based Director

Jessica Cass

Skilled Based Director

Peter Brown

Regional Director - Horsham Rural City Council

David Roberts

Regional Director

Peter Besgrove

Deputy Chair, Skilled Based Director

Murray Wilson

Skilled Based Director

Damian Sheehan

Skilled Based Director