(03) 5356 4865 admin@grampianstourism.com.au


Grampians Tourism provides leadership and coordination in the development of tourism in the region.  We are marketers of destinations and experiences.  We are attractors of new investment.  We are collaborators and advocates for our industry.

Tourism generates over $230 million of direct expenditure in our region.  It’s the role of Grampians Tourism to help grow that pie, create more jobs and ensure our members remain sustainable into the future.

We are a membership organisation.  If you’d like to get involved, then why not check out the Grampians Tourism Industry Partnership Program, or GTIPP for short.



Financial contributors to the operations of Grampians Tourism who actively engage in initiatives to support tourism development in the region including:

  • Tourism Victoria
  • Parks Victoria
  • Ararat Rural City Council
  • Horsham Rural City Council
  • Northern Grampians Shire Council
  • Southern Grampians Shire Council


Members of the tourism industry and other organisations who support the development of tourism in the Grampians region including:

  • Tourism operators
  • Local tourism associations, industry sector groups and business groups
  • Local community members and groups (including organisers of community-based tourism initiatives)
  • Victorian and Commonwealth Governments, including local members
  • Peak tourism industry organisations
  • Economic development agencies
  • Natural resource management agencies and groups


To market and position the region to create sustained market growth and support the viability of tourism businesses. To conduct product and industry development to create compelling visitor experiences. To attract investment to develop world-class products and experiences. To provide leadership through establishing productive partnerships, raising the profile of the region amongst stakeholders, and advocating on behalf of the region’s tourism industry.


Promotions Increase visitor numbers, length of stay and expenditure in the region. Product & Infrastructure Development Further develop tourism experiences based on the diverse product strengths of the region. Investment Increase the level of private and public investment in new priority tourism projects and existing facilities. Industry Development Increase the tourism industry’s capacity to operate businesses that provide high quality experiences that surpass target markets’ expectations. Partnerships Develop new partnerships with all levels of government and the private sector, and strengthen existing relationships to support the implementation of all strategies. Crisis Management  Increase the region’s capacity to prepare for, respond to and recover from natural and other disasters. Research and Evaluation Conduct research programs to monitor changes in visitor markets, levels of tourism activity and the effectiveness of all Grampians Tourism initiatives.