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STARTING A TOURISM ATTRACTION

DECIDING TO START UP A TOURIST ATTRACTION

What is a tourist attraction?
A tourist attraction is a place of interest where tourists visit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities.

Considerations
Arts and crafts outlets, nurseries, garden centres and most retail establishments are generally not considered to be tourist attractions unless the premises are significantly large and they provide some kind of value-added experience such as having a well known or established artist in residence, or interpretative tours of the premises are conducted.

Wineries must provide wine tastings and cellar door sales. Wineries that are only ‘open by appointment’, are not considered to be a tourist attraction for road signage purposes.

REACHING YOUR DECISION

The decision to commence a tourist attraction requires careful consideration regarding the type of tour you intend to develop.

  • How much will the operation realistically cost to set up and how much money do you have available to invest in the business?
  • Could you cover operating costs from other income sources or savings until the business breaks-even (typically 2–3 years)
  • Is your location suitable for your proposed business? Will it easily capture passing trade? Will it be eligible for tourist sign-posting?
  • What types of customers will be attracted to your attraction? Are they readily accessible? Is there enough of them to sustain your business?
  • Where and how will you find your customers?
  • Will your attraction represent quality and value for money?
  • How will your attraction differ from the attractions already available in the region; in the state?

INSURING YOUR BUSINESS