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Accreditation is a set of industry standards established by the tourism industry to provide a model for better business practice and customer service. In other words, accreditation provides business operators with a guide or outline of industry requirements to help them plan, develop, improve and document their business practices and procedures.

Two important programs of relevance to Victorian industry are the Tourism Accreditation Board of Victoria and AAA Tourism, both part of the T-QUALframework,a federal initiative that assesses and endorses quality accreditation programs and corporate quality assurance standards within the Australian tourism industry. Find out more about T-QUAL


The Australian Tourism Accreditation Program (ATAP) is an Australia wide, online quality management program which documents tourism businesses practices and procedures. A business development program that is based on Quality Assurance principles, ATAP focuses on those key elements that are part of the day to day function of any tourism operation and also addresses many of the issues that are covered in the development of a business plan.


AAA Tourism, on behalf of Australia’s Auto Clubs, manages the renowned STAR Rating Scheme for the Australian accommodation industry. In addition, AAA Tourism manages Australia’s most comprehensive accommodation database and is the major publisher of online content and travel guides, available through the Auto Club websites, retail network and other selected outlets.