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MARKETING YOUR TOURISM BUSINESS

Marketing is an essential part of running a business. New and existing tourism businesses need to undertake some basic marketing initiatives to be successful. The best hotel, tour or attraction in the world will not succeed without a planned approach to marketing.

THE MARKETING PLAN

A marketing plan establishes a direction for your business. It identifies a marketing budget, seats out a media and promotion timetable and how you will review the success (or otherwise) of your marketing efforts.
Five essential tips for growing your tourism business:

  • Stand out from the crowd
  • Get your website working and continually updated
  • Encourage your customer to share their experiences
  • Find your target audience and join the conversation
  • Be found in search engines
The basic elements of a marketing plan are:

  • Overview
    Business Description
    Mission statement
  • SWOT analysis
    Strengths, weaknesses, opportunities and threats
  • Positioning
    Positioning statement – what is my competitive advantage?
    Consumer profile – who are my customers?
  • Marketing mix (the 6 P’s)
    Product or service
    Place or distribution
    Promotion or selling
    Price
    Packaging
    Partnerships
  • Monitoring
    Review performance of as part of your Business Plan.