Marketing is an essential part of running a business. New and existing tourism businesses need to undertake some basic marketing initiatives to be successful. The best hotel, tour or attraction in the world will not succeed without a planned approach to marketing.
THE MARKETING PLAN
A marketing plan establishes a direction for your business. It identifies a marketing budget, seats out a media and promotion timetable and how you will review the success (or otherwise) of your marketing efforts. Five essential tips for growing your tourism business:
Stand out from the crowd
Get your website working and continually updated
Encourage your customer to share their experiences
Find your target audience and join the conversation
Be found in search engines
The basic elements of a marketing plan are:
Strengths, weaknesses, opportunities and threats
Positioning statement – what is my competitive advantage?
Consumer profile – who are my customers?
Marketing mix (the 6 P’s) Product or service Place or distribution Promotion or selling Price Packaging Partnerships
Review performance of as part of your Business Plan.