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REGIONAL RESEARCH

Find out all the latest research, facts & figures on the Grampians tourism industry.
These documents have information on Grampians region visitor numbers, including where they come from and how much they spend.

Visitation to the Grampians is tracked through the National Visitor Survey and the International Visitor Survey.  Visitation statistics are updated quarterly and have a three month lag.  Expenditure data is tracked annually to the year end December and is released in August.

The National Visitor Survey

This survey is published quarterly by Tourism Research Australia and is the major source of information on the characteristics and travel patterns of domestic tourists within Australia. The National Visitor Survey data is collected throughout the year with an annual sample of 120,000 Australian residents over the age of 15 years and collects details about respondents’ recent travel, for day trips, trips involving overnight stays and overseas travel.

The International Visitor Survey

This survey is published quarterly by Tourism Research Australia and is the most comprehensive source of information on international visitors to Australia. The International Visitor Survey samples 40,000 departing, short-term international travellers over the age of 15 years who have been visiting Australia. Participants are asked over 70 questions about their visit, including the number of nights in Australia; travel arrangements; reasons for visiting; places visited; information sources about Australia prior to leaving their home country; impressions of aspects of Australia; income earned and expenditure on the trip.

Find out all the latest research, facts & figures on the Grampians tourism industry.
These documents have information on Grampians region visitor numbers, including where they come from and how much they spend.